In an “experiment” with navigation, Google has added intermediate jump pages to some links on its Google Base service.
Google Base, which allows users to upload and categorize content and links to their own sites, launched in October. At that time, all links from a search results page linked directly to the destination submitted by the user.
This week, Google began diverting traffic to an intermediate page where the user can get more information before clicking on to the destination page. Search results that display Google Base items on Froogle, Google Local and Google will continue to point directly to item URL.
“This change allows us to experiment with how you browse and search on Google Base and see related items,” wrote Bindu Reddy, Google Base product manager, in the Google Base blog. “We want to measure how this navigation changes the number of searches and other ways people will use it. In the future we plan to test a number of other navigation changes in order to optimize the Google Base experience.”
Source and more info: ClickZ News
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